🤝 When it's time to sell your side hustle?

Hey there 👋

These past weeks I got really interested in how people are selling their side hustles. I have been following the process of growing and monetizing a project before reaching this stage.

And there's a question that inevitably crossed my mind: When it's the right time to sell a side hustle?

In this edition, I interviewed Gaston Levy, co-founder of Unita and solo founder of WeRemoto, to learn about his experience selling a job board built with no code.

This was his first experiment on growing a community around a side hustle that allowed him to sell the business one year later, so I was truly interested in knowing which factors made him believe it was time to sell WeRemoto.

Keep reading to explore:

• Top profiles of founders who sold a side hustle

• Interview with Gaston Levy with insights on how to sell an indie project

• Latest tweets about growing and monetizing a business

• Best resources for founders

• Communities to connect with potential buyers

This edition is brought by Hivebrite. Join their next webinar for free!

🛠️ Top profiles of founders who sold a side hustle

1. @mddanishyusuf from @nocodeapi

He built a tool to easily connect APIs with your favorite no-code tools. It was acquired for $18k along with other tools he builds on the weekends.

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2. @idonotwritecode

Tanveer sold two SaaS businesses in 2022 and used Bubble and OpenAI to build them.

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3. @AlexBelogubov from @mentionlist

Alexander sold his project to track social mentions after getting contacted by about ten people in the month before launch. Very impressive!

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📣 Asking for a founder: How to know when it's time to sell your side hustle?

Gaston worked in WeRemoto and grew a huge community of remote workers for a year after selling it and committing to Unita. Let’s see how he did it 👇

How did you build WeRemoto?

The idea for WeRemoto came about because my girlfriend was looking for a design remote job and we found there weren't many options for LATAM professionals. I saw an opportunity to create a job board that catered specifically to this market, and with the help of Sheet2Site, I was able to quickly put together a functioning job board using Google Sheets. This nocode tool helped me to create a job board dedicating only one hour a day to the project as a side hustle that I sold one year later.

The site and community grew quickly because I was offering a free resource for people looking for a job. People started to recommend the site in podcasts, articles, and social media, and the #buildinpublic community helped to get interviews, companies with recurring jobs to post, and companies interested to become a sponsor.

Which were the KPIs that matter most for selling WeRemoto?

The KPIs that mattered the most for monetizing and selling were organic growth (+40k sessions) social media engagement (50k Instagram followers), and a high newsletter open rate (30%) with a significant number of monthly job applications.

These metrics were essential to validate the vision of bringing the best remote jobs to Latin American talent and became interesting for sponsors and companies willing to pay to highlight their job opportunities.

How did you decide to sell your side hustle?

Well, I wasn't actually looking to sell WeRemoto. It was a side hustle that started to gain traction, and I knew it had potential because of the KPIs I mentioned earlier.

I had already validated the concept and built a strong community around it, so I felt like it was ready to take to the next level.

Around that time, I came across MicroAcquire, a platform that connects buyers and sellers of small businesses. I posted WeRemoto on there, and soon enough, I had a potential buyer who had family in Latin America and was genuinely interested in buying WeRemoto to improve the site and help people find remote jobs in the region.

After some negotiations, I decided to sell and became an advisor to keep helping WeRemoto while starting to build something more related to communities: Unita.

✨ Latest tweets about growing and monetizing a business

💬 Best resources for founders

• What comes after launching your MVP? - Unita’s founders Joaquin and Gaston tell us how to market a product

• How to sell a no-code project - An interview of a founder who built and sold a no-code business

• The Marker guide to getting your startup acquired - A legal overview of what it's like to sell a startup

• Why should you build a community around your product? - For founders starting with community building

🌎 Communities to connect with potential buyers

• MicroAcquire

• TinyAcquisitions

• Product Hunt

• Acquire.com